Join the Movement: Empowering Body Positivity through Innovative Marketing Strategies
Welcome to Pepper, a revolutionary direct-to-consumer (DTC) intimate apparel brand that's changing the game by celebrating small-chested bodies in all their glory. We're on a mission to empower small-chested women of all body types to love their bodies as they are. Since our 470% funded Kickstarter in 2017, we've grown exponentially, selling over a million bras in 2023 alone, and have been featured in top publications like Cosmopolitan, Glamour, Forbes, Oprah Daily, and Vogue.
About Our Company Culture
Pepper is built on a foundation of values that prioritize growth, empathy, and innovation. We believe in:
- Setting the New Standard: We challenge ourselves to always do better than the status quo and are not afraid to think outside the box.
- Caring Hard: We do hard things with empathy, collaboration, compassion, and don't shy away from tough feedback or situations.
- Believing No Job's Too Big or Small: We roll up our sleeves, and are able to do a lot with a little through creative problem solving and resourcefulness.
- Embracing Flexible Conviction: We don't hold back, and believe the best decisions are ones made together with conviction and openness.
Job Summary
We're seeking a highly skilled and creative Director of Brand & Integrated Marketing to join our team. As a key leader in our marketing department, you'll develop and execute a comprehensive brand strategy that drives awareness, customer obsession, and revenue growth. You'll be responsible for positioning Pepper as an unapologetic, inclusive, and confident brand, making us a household name.
Key Responsibilities:
- Brand Leadership: Develop and execute the annual brand strategy, seasonal marketing calendars, and campaigns, ensuring consistency and continuity across all consumer touchpoints.
- Brand Evolution: Ideate creative campaigns and content to tell Pepper's story in new and interesting ways, driving awareness, affinity, and high-quality customer acquisition and retention.
- Product Marketing: Lead product positioning and briefing for all Pepper products, new and existing, to drive successful launches and growth in hero styles.
- Integrated Marketing: Own the planning and execution for all aspects of consumer communication, including messaging, go-to-market strategy, product launches, customer-facing marketing communications, and campaigns.
- Content Creation: Develop and execute paid and organic content strategy for video, social, email, blog, and in-box assets to support Pepper's mission.
- Community Building: Turn the passion of our fans and customers into a growth channel through scaling ambassadors, online/offline activations, and initiatives like the Pepper Startup Grant.
- Team Management: Directly lead and manage key teams responsible for social media, influencer marketing, public relations, product marketing, and other brand-related activities.
Requirements and Qualifications
Essential Qualifications:
- 10+ years of brand marketing experience at a fast-growing, beloved consumer brand.
- Passion for Pepper's mission to redefine body standards and live Pepper's brand and ethos.
- Strong balance of creative and analytical skills: Highly creative with the ability to use insights and data to drive decisions.
- Excellent communication and project management skills: Strong organizational, communication, and project management skills.
- Cross-functional leadership experience: Comfortable with challenging the status quo and proposing innovative ideas.
Preferred Qualifications:
- Experience in the intimate apparel industry or a similar sector.
- Familiarity with e-commerce platforms and digital marketing tools.
- Previous experience with influencer marketing and community building.
What We Offer
At Pepper, we're committed to creating a work environment that's supportive, inclusive, and empowering. Here are some of the benefits and perks we offer:
- Competitive salary and benefits package.
- Flexible remote work location: Work from anywhere in the US.
- Company-matched 401K plan up to 3%.
- 100% company-covered medical, vision, and dental insurance premiums.
- Flexible and generous vacation policy: Take time off when you need it.
- Paid parental leave for qualifying employees.
- Health and wellness monthly stipend: Prioritize your well-being.
- Employee discount on Pepper products.
Why Join Us?
At Pepper, we're on a mission to change the world by empowering small-chested women to love their bodies. We're looking for talented individuals who share our passion and values. As a Director of Brand & Integrated Marketing, you'll have the opportunity to:
- Make a meaningful impact on the lives of women around the world.
- Lead a talented team of marketers, creatives, and influencers.
- Develop innovative marketing strategies that drive growth and awareness.
- Collaborate with a dynamic team of passionate individuals.
How to Apply
If you're a motivated and creative marketing leader who's passionate about body positivity and empowering women, we want to hear from you. Please submit your application through our website: https://apply.workable.com/j/F9DB4F4844
We can't wait to meet our next team member!
Apply Now