Short-Term Rental Social Media Strategist (Airbnb / Vacation Rentals)
About the Role:
We are looking for a skilled Social Media Strategist to help grow and optimize our short-term rental brand. This role is focused on increasing visibility, engagement, and ultimately driving more bookings through strategic content and social media management.
If you understand how to turn content into conversions—not just likes—this role is for you.
What You’ll Be Doing:
1. Social Media Audit
Review existing social media accounts and performance
Identify gaps, weaknesses, and opportunities
Provide actionable recommendations
2. Social Media Optimization
Optimize bios, profiles, highlights, and links
Ensure consistent branding across platforms
Apply best practices for visibility and growth
3. Market Research & Competitor Analysis
Research target audience and booking behavior
Analyze competitor strategies and content
Identify trends in the short-term rental space
4. Strategy Development
Create a clear social media strategy aligned with booking goals
Define posting schedule, content pillars, and tone
Set measurable goals (engagement, inquiries, bookings)
5. Content Planning
Develop a monthly content calendar
Plan campaigns, themes, and post ideas
Provide direction for content creation
6. Engagement Management
Engage with followers, comments, and DMs
Build relationships with potential guests
Interact with relevant accounts to increase visibility
Who We’re Looking For:
Experience managing social media for Airbnb, real estate, or hospitality (preferred)
Strong understanding of Instagram, Facebook, and/or TikTok growth
Ability to think strategically (not just post content)
Experience with content planning and analytics
Excellent communication and organization skills
Bonus If You Have:
Experience working with short-term rental brands
Knowledge of booking funnels and guest behavior
Basic content creation or copywriting skills
Compensation:
Weekly pay (based on experience)
Long-term opportunity available
How to Apply:
To be considered, include the following:
Links to social media accounts you’ve managed
A short explanation of how you would increase bookings for a short-term rental
Your favorite social media platform and why
Start your application with the word: BOOKINGS so we know you read everything.
We’re looking for someone who can help turn social media into a consistent booking channel, not just a posting task.
Apply now if that sounds like you.