Senior Shopify Developer (DTC / CRO-Focused) (Full Time Contractor)

Company Description At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands. The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group. Job Description Role: Senior Shopify Developer (DTC / CRO-Focused) Objective Hire a senior, A-player Shopify developer to own our website experience end-to-end. Primary goal: • Increase conversion rate and site performance • Ship high-quality landing pages quickly • Support full website rebuild + ongoing experimentation This role replaces the need for an external agency and brings execution in-house. Core Responsibilities 1. Landing Page Development (Primary Focus) • Build net-new landing pages from Figma • Translate designs into pixel-perfect, responsive Shopify pages • Improve layouts, UX, and conversion during implementation • Create iterations / variants for testing Expectation: • Fast turnaround • High quality • CRO-minded execution (not just design replication) 2. Shopify Development (Full Ownership) • Customize and extend Shopify theme (Liquid, JS, HTML/CSS) • Build reusable sections and templates • Implement new functionality within Shopify architecture • Troubleshoot bugs and fix issues quickly 3. CRO & Experimentation • Implement A/B tests and landing page variations • Identify opportunities to improve conversion • Optimize funnels, PDPs, and landing experiences 4. Site Performance & Technical Quality • Improve site speed and Core Web Vitals • Ensure clean, scalable, maintainable code • Optimize mobile experience 5. Website Rebuild Support • Contribute to full site refresh • Build new templates, structures, and components • Maintain ongoing production while rebuild is in progress Success Criteria • Landing pages are shipped quickly and consistently • Developer can build a net-new page in hours, not days • Conversion rate improves over time • Site speed and performance improve • Minimal need for oversight or hand-holding • Acts as owner of the Shopify experience Requirements Must-Have • 5+ years Shopify development experience • Strong in: • Shopify Liquid • JavaScript • HTML/CSS • Theme architecture and customization • Experience building DTC landing pages • Strong understanding of: • UX/UI • CRO principles • Mobile-first design Capabilities Required • Can take Figma designs production-ready pages quickly • Can improve layouts and flows independently • Balances speed and quality • Strong async communication (Slack, minimal meetings) Nice-to-Have • A/B testing tools (Convert, VWO, etc.) • Experience with page builders (Replo, Shogun) • Subscription platforms (Recharge, Skio) • Analytics setup (GA4, Meta Pixel) • Technical SEO knowledge • Experience with $10M+ DTC brands Working Model • Reports into: Founder / Growth team • Works closely with: Design (Figma-based workflow) • Communication: Slack, async-first • Minimal meetings • High ownership, fast execution environment Candidate Profile (What We Actually Want) • Senior-level operator (not junior / mid) • Has worked on high-performing DTC brands • Thinks in conversion, not just code • Fast executor with strong judgment • Can operate independently without PM overhead What We Do NOT Want • Pure “ticket-taker” developers • Slow, process-heavy agency-style devs • People who only implement designs without thinking • Anyone without real CRO / DTC experience Compensation & Structure • $60K–$80K USD • Full-time or contractor • Must be North America-based Hiring Notes • Prioritize candidates with real DTC examples • Must provide live Shopify sites or landing pages • CRO thinking is a key filter (not optional) • Speed of execution is critical Additional Information Screening Question (Required) “Walk me through a landing page you built that improved conversion rate. What did you change and why?”