Join the Amazon Flex Team as a Senior Marketing Manager - Acquisition US and Shape the Future of Delivery Partner Acquisition
Workwarp, a leading company in the industry, is seeking an experienced Senior Marketing Manager - Acquisition US to join the Amazon Flex team on a remote basis. As a key player in the marketing team, you will be responsible for developing and executing a comprehensive acquisition strategy for delivery partners across the United States. If you are a seasoned marketing professional with a passion for digital marketing and a proven track record of driving growth through innovative campaigns, we encourage you to apply for this exciting opportunity.
About Amazon Flex and the Role
Amazon Flex is a program that enables individuals to make money by delivering packages for Amazon. As a Senior Marketing Manager - Acquisition US, you will play a critical role in attracting and acquiring new delivery partners to join the Amazon Flex program. You will be responsible for developing and executing a comprehensive marketing strategy that drives acquisition and engagement across the United States.
This is a high-impact role that requires a strategic thinker with a deep understanding of digital marketing channels, including pay-per-click (PPC) marketing, social media, and job boards. You will be responsible for managing a significant budget and developing campaigns that drive ROI. If you are a motivated and results-driven marketing professional with a passion for innovation and customer obsession, this is an ideal opportunity for you.
Key Responsibilities
- Own the ongoing planning, optimization, and execution of Amazon Flex paid marketing channels, including new channel assessments and testing plans.
- Develop and deploy a comprehensive acquisition marketing strategy that showcases how you will deploy PPC marketing to acquire target audiences within unique delivery areas across the United States.
- Manage and analyze the lead pipeline by providing data-driven insights that indicate channel performance and success.
- Own key performance indicators, including acquisition and engagement metrics for Delivery Partner populations.
- Tailor national marketing plans to ensure success in specific regions.
- Test and learn using multiple channels, strategies, and metrics to propose new concepts for national roll-out.
- Travel to Amazon offices (at least 15% of the time) to collaborate with cross-functional teams and attend marketing meetings.
Essential Qualifications
To be successful in this role, you will need to have:
- A bachelor's degree in Marketing or a related field.
- At least 5 years of experience in digital marketing, with a focus on PPC marketing, social media, and job boards.
- A proven track record of developing and executing successful marketing campaigns that drive ROI.
- Experience in managing and analyzing large datasets to inform marketing decisions.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex ideas and strategies.
- Proficiency in Excel and other marketing analytics tools.
- A customer-obsessed mindset with a focus on delivering results.
Preferred Qualifications
While not essential, the following qualifications are highly desirable:
- Experience working in the gig economy or with delivery partner programs.
- Knowledge of Amazon's marketing ecosystem and advertising platforms.
- Experience with marketing automation tools and CRM systems.
- A master's degree in Marketing or a related field.
- Certifications in Google Ads, Facebook Ads, or other digital marketing platforms.
Skills and Competencies
To succeed in this role, you will need to possess the following skills and competencies:
- Strategic thinking: Ability to develop and execute a comprehensive marketing strategy that drives acquisition and engagement.
- Digital marketing expertise: Deep understanding of digital marketing channels, including PPC marketing, social media, and job boards.
- Data analysis: Ability to manage and analyze large datasets to inform marketing decisions.
- Communication: Excellent written and verbal communication skills, with the ability to clearly articulate complex ideas and strategies.
- Collaboration: Ability to work cross-functionally with teams, including sales, product, and operations.
- Innovation: Willingness to test and learn new marketing channels and strategies.
Career Growth Opportunities and Learning Benefits
As a Senior Marketing Manager - Acquisition US, you will have the opportunity to develop your skills and expertise in a fast-paced and dynamic environment. You will be working with a talented team of marketers and will have access to training and development programs to help you grow in your career. Some of the career growth opportunities and learning benefits include:
- Opportunities to take on additional responsibilities and lead cross-functional projects.
- Access to training and development programs, including workshops, webinars, and conferences.
- Mentorship from experienced marketing leaders.
- Opportunities to stay up-to-date with the latest marketing trends and best practices.
Work Environment and Company Culture
Workwarp is a company that values innovation, customer obsession, and teamwork. As a remote worker, you will be part of a distributed team that is passionate about delivering exceptional results. Our company culture is built on the following principles:
- Customer obsession: We are committed to delivering exceptional customer experiences.
- Innovation: We encourage experimentation and innovation in everything we do.
- Teamwork: We believe in the power of collaboration and teamwork.
- Diversity and inclusion: We value diversity and inclusion and strive to create a workplace that is welcoming and inclusive.
Compensation, Perks, and Benefits
We offer a competitive salary and benefits package that includes:
- A comprehensive benefits package, including medical, dental, and vision insurance.
- A 401(k) plan with company match.
- Generous paid time off and holidays.
- Opportunities for career growth and professional development.
- A dynamic and supportive work environment.
Conclusion
If you are a motivated and results-driven marketing professional with a passion for innovation and customer obsession, we encourage you to apply for this exciting opportunity. As a Senior Marketing Manager - Acquisition US, you will have the opportunity to develop and execute a comprehensive acquisition strategy for delivery partners across the United States. Join our team and help shape the future of Amazon Flex!
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