Job Description:
• Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels.
• Own and optimize tools like Google Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey.
• Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams.
• Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue.
• Proactively investigate data abnormalities to deliver timely explanations or hypotheses to leadership.
• Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions.
• Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance.
• Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization.
Requirements:
• 5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company.
• Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data.
• Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis.
• Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope).
• Advanced experience with Google Analytics, Adobe Analytics, or Heap, and tag management platforms (Google Tag Manager, Segment, or Tealium).
• Strong understanding of paid media, web analytics, and user journey tracking.
• Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences.
• A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet.
• Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving, data-rich but fast-changing market.
Benefits:
• Offers Equity
• Offers Bonus
• Medical
• Dental
• Vision
• 401(k)
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