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Why arenaflex? – Join a Trailblazing Leader in Sports Hydration
Welcome to arenaflex, a dynamic, fast‑moving hub where innovative thinkers converge to reshape the future of sports nutrition and active hydration. Backed by the deep resources and market insights of one of the world’s most iconic beverage families, arenaflex operates with the agility of a startup while leveraging the scale of a global powerhouse. Our mission is simple yet ambitious: become the #1 brand in sports hydration across North America. To achieve this, we blend entrepreneurial spirit, data‑driven decision‑making, and a relentless focus on consumer and retailer partnerships.
Position Overview – Senior Director, Customer Sales (Southern Region)
arenaflex is seeking a visionary and results‑driven Senior Director of Customer Sales to lead the Southern territory strategy. This senior leader will own the end‑to‑end commercial relationship for our flagship sports hydration brands, directing a high‑performing cross‑functional team to deliver revenue growth, market share gains, and trade excellence across a complex, multi‑channel landscape.
Key Responsibilities
Strategic Customer Development & Management
- Territory Leadership: Serve as the primary strategist for premier retail partners, overseeing the full sales cycle—from annual plan creation to contract negotiation and execution.
- Team Direction: Lead two direct reports who, in turn, manage critical accounts such as large regional supermarkets and specialty military‑channel distributors.
- Revenue & Volume Targets: Drive top‑line growth (revenue, volume, share) while tightly managing trade spend, travel & entertainment (T&E) budgets, and promotional effectiveness.
- Annual Planning & Negotiations: Partner with senior leadership to construct and present annual business plans, securing mutually beneficial agreements that align with arenaflex’s strategic objectives.
- Customer Storytelling: Craft compelling selling stories that integrate assortment, shelving, pricing, merchandising, and innovation insights to maximize retailer execution.
- Performance Monitoring: Own regular account health reports, identify gaps, and deliver actionable recommendations to keep the business on target.
- Administrative Excellence: Ensure all contractual paperwork, new product introductions, and compliance documentation are completed accurately and on schedule.
System Leadership & Cross‑Functional Collaboration
- Participate in core system routines (e.g., Customer Core Leadership Teams) to provide transparent updates on plan performance and corrective actions.
- Partner closely with arenaflex’s broader sales organization and regional bottlers to synchronize goals, share insights, and amplify joint results.
- Maintain strong relationships with internal marketing, innovation, and supply‑chain partners to feed customer feedback into product development cycles.
Organizational Development & Talent Coaching
- Leverage the full spectrum of arenaflex resources—including consumer insights, revenue‑growth‑management tools, and digital analytics—to support frontline teams.
- Mentor and develop direct reports and their extended teams, fostering a culture of accountability, continuous learning, and high performance.
- Manage the department’s T&E budget, ensuring fiscal discipline that supports strategic initiatives.
Essential Qualifications
- Education: Bachelor’s degree in Business, Marketing, or a related discipline; advanced degree or MBA preferred.
- Experience: Minimum of 8 years of direct sales leadership in the Consumer Packaged Goods (CPG) arena, with a proven track record of selling into national and regional retail channels.
- Regional Expertise: Demonstrated success managing accounts in the Southeast and Texas markets; deep familiarity with key retailer dynamics and distribution models.
- Channel Knowledge: Experience with major grocery and convenience chains, especially large‑format retailers, is essential. Prior work with DSD (Direct Store Delivery) beverage operations is a strong advantage.
- Analytical Acumen: Proficiency in Nielsen/IRI data analysis, advanced Excel, PowerPoint, and Microsoft Office suite; comfort with BI tools such as Tableau, Alteryx, and Power BI.
- Leadership Skills: Self‑motivated, highly organized, and adept at influencing senior stakeholders across functions and external partner organizations.
- Travel Flexibility: Willingness to travel extensively (30‑50% of time) by car and plane, with a valid driver’s license and clean motor‑vehicle record.
Preferred Qualifications & Skills
- Recent experience managing high‑volume accounts with Publix‑type retailers and strategic partnership groups.
- Demonstrated ability to build and maintain a robust network of buyer and divisional manager contacts.
- Hands‑on experience with modern digital marketing tactics—social media, demand generation, and performance analytics.
- Technical familiarity with Structured Query Language (SQL) for data extraction and deeper insight generation.
- Proven ability to launch new products, manage innovation pipelines, and execute go‑to‑market strategies that capture incremental share.
Core Competencies for Success
- Strategic Vision: Ability to translate market trends into actionable sales strategies that align with long‑term brand growth.
- Data‑Driven Storytelling: Use of insights and analytics to craft compelling retailer narratives that drive shelf space and promotional investment.
- Negotiation Mastery: Skilled at structuring agreements that balance retailer profitability with arenaflex’s margin objectives.
- Collaborative Influence: Strong cross‑functional communication, ensuring alignment between sales, marketing, supply chain, and finance.
- People Development: Commitment to coaching, mentorship, and building high‑performing teams.
- Entrepreneurial Drive: A growth mindset that thrives in a fast‑paced environment and seeks innovative solutions to complex problems.
Career Growth & Development at arenaflex
At arenaflex, your career trajectory is propelled by performance, curiosity, and a passion for the sports hydration space. As a Senior Director, you will have direct visibility to senior leadership and the opportunity to influence corporate strategy. Continuous learning is embedded in our culture—employees benefit from:
- Access to industry‑leading analytics platforms and training programs.
- Mentorship from seasoned executives and cross‑functional leaders.
- Opportunities to lead high‑impact, cross‑regional initiatives that shape the future of the brand portfolio.
- Potential pathways to broader regional or global leadership roles as the business scales.
Work Environment & Culture
arenaflex champions a collaborative, inclusive, and high‑energy workplace where ideas flourish. Our culture is built on three pillars:
- Innovation: We encourage bold thinking, rapid prototyping, and iterative learning.
- Teamwork: Success is a collective effort; we value diverse perspectives and celebrate shared wins.
- Integrity: Ethical conduct and transparency guide every decision, from the boardroom to the retail shelf.
Our offices blend modern design with flexible workspaces, and we support hybrid schedules that empower you to balance field travel with focused office time.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to attract top talent:
- Base Salary + Performance Bonus: Targeted at industry benchmarks, with upside tied directly to measurable business outcomes.
- Equity Participation: Opportunity to share in the company’s long‑term growth.
- Comprehensive Benefits: Medical, dental, vision, 401(k) with company match, life and disability insurance.
- Wellness Programs: Fitness subsidies, mental‑health resources, and employee assistance programs.
- Professional Development: Tuition reimbursement, certifications, and conference attendance.
- Travel Support: Company‑provided vehicle allowance, lodging, and expense management tools.
How to Apply
If you are an ambitious sales leader with a passion for sports performance beverages and a proven ability to drive growth in the Southern market, we want to hear from you. Join arenaflex and be at the forefront of a brand that athletes, coaches, and active consumers trust every day.
Apply Now
Apply Now