Senior Director, Growth Marketing – Credit Card

Job Description: • Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives. • Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments. • Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges. • Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business. • Champion a test-and-learn culture across paid, owned, and emerging channels. • Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem. • Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition. • Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback. • Partner with analytics on attribution, forecasting, and investment insights. • Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention. • Own onboarding and early engagement programs that drive first purchase and FanCash behaviors. • Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits. • Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events. • Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle. • Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience. • Set KPIs, growth roadmaps, and executive reporting frameworks. • Ensure compliance with legal, risk, and regulatory requirements. • Manage agencies and external partners to execute the growth strategy. Requirements: • 10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles. • Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization. • Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell. • Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus. • Highly analytical, strong communicator, and skilled at influencing senior stakeholders. • Passion for sports and Fanatics’ mission. Benefits: