Note: The job is a remote job and is open to candidates in USA. Puzzle is redefining how companies navigate their financials with cutting-edge accounting software. They are seeking a Senior Marketing Manager, Demand Gen - Accounting Channel to own full-funnel growth and drive revenue for Accounting Firms through strategic demand generation initiatives.
Responsibilities
• Build and own the demand strategy for the Accounting Channel
• Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated
• Define ICPs, personas, and buying committees inside accounting firms and CAS practices
• Map and optimize the full buyer journey- finding friction, acceleration points
• Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships
• Run seasonal motions tied to accounting behavior cycles
• Build campaigns-in-a-box that can be reused across partners and sales motions
• Collaborate with Sales and Growth to build cohesive GTM plays
• Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling
• Accelerate deals with ABM-style plays and targeted mid-funnel programs
• Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms
• Support industry events, conferences, webinars, and regional field meetups
• Create programs that turn partners and firms into advocates
• Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback
• Own funnel dashboards from first touch through revenue
• Analyze attribution and ROI- prioritize what works, kill what doesn’t. Share insights proactively with GTM and leadership
Skills
• 6–9+ years in B2B SaaS demand generation / revenue marketing / growth
• Proven track record owning pipeline and partnering directly with Sales
• Strategic thinker and executor who is also hands-on, scrappy, and fast-moving
• Curious about the ICP - you want to truly understand accountants and how they buy
• Experience in fintech, accounting, finance, back-office tools, or workflow software
Benefits
• Competitive compensation
• Equity
• Flexible PTO
• Remote-first culture
• Healthcare benefits
• Learning budget
• Coworking stipend
• 401K
Company Overview
• Puzzle generates more accurate accounting in 20-50% less time than Quickbooks. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.puzzle.io.
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