Note: The job is a remote job and is open to candidates in USA. athenahealth is dedicated to creating accessible, high-quality, and sustainable healthcare for all. As a Segment Marketing Associate, you will be a key growth driver by supporting targeted marketing programs aimed at converting healthcare prospects into a real pipeline, collaborating closely with sales and marketing teams to execute integrated campaigns.
Responsibilities
- Lead end-to-end campaign execution in collaboration with Creative Services, Brand, and centralized marketing teams to deliver campaigns in market
- Communicate campaign vision, represent sales segment nuances, advocate for audience-specific messaging, and convey creative needs throughout the campaign development process
- Project manage multiple campaigns, deliverables, and deadlines simultaneously, ensuring work is completed on time and within budget. Competing priorities are effectively balanced
- Test, measure, analyze, and generate actionable, data-based insights to optimize campaign performance; regularly report on results and learnings to key stakeholders
- Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment
- Travel required: 0–2% annually
Skills
- Bachelor's degree in business, Marketing or related field
- 1-3 years of experience in business-to-business marketing
- Proven experience working with sales teams is desirable
- Self-starter who can work independently in a fast-paced environment
- Highly organized and detail-oriented
- Manages time and priorities effectively
- Strong verbal and written communication/presentation skills
- Possesses a natural curiosity to learn
- Proficient in Microsoft Excel, PowerPoint, Monday.com, and Salesforce
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
Company Overview
- Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It is a sub-organization of Bain Capital. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.