CROSSMEDIA is a global media independent agency committed to transparency and innovation in media planning and buying. They are seeking a Buyer for Paid Social to oversee tactical planning, execution, and reporting of paid social media campaigns, while collaborating with clients and internal teams to optimize performance and deliver actionable insights.
Responsibilities
- Oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and vendor partnerships
- Works with clients to understand brand and implements social initiatives among paid social media advertising
- Works with the following channels: Meta(Facebook & Instagram), Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat
- Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media
- Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance
- Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
- Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights
- Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies
- Training team members on paid social media tactics and campaign management
Skills
- 1.5 - 2+ years' advertising agency or media agency experience, preferably within a media planning and buying agency
- Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication skills. Comfortable in presenting to teams and clients
- Strong organization skills and ability to balance tight deadlines and challenges
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
Company Overview
Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.xmedia.com.Company H1B Sponsorship
CROSSMEDIA has a track record of offering H1B sponsorships, with 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.
Apply Now