We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up.
This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding.
Your work will directly influence customer acquisition, M&A opportunities, and talent attraction.
This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.
What Success Looks Like
First 30–60 days
- Develop a clear marketing strategy
- Launch social media and content initiatives
- Begin telling the human stories behind Yomali and its companies
3–6 months
- Deliver marketing collateral for Sales, M&A, and Talent
- Implement tools and systems to enable efficient execution
- Hire 2–3 team members
12 months
- A fully operating marketing engine with measurable ROI
- Strong brand awareness across key audiences
- Consistent inbound demand from customers, partners, and candidates
Responsibilities
- Own end-to-end marketing strategy and execution
- Build and lead a small marketing team (content, social, field marketing)
- Partner closely with Sales, M&A, and Talent to align messaging and materials
- Design and execute creative, data-driven campaigns
- Track performance, report ROI, and continuously optimise
Who We’re Looking For
Experience
- Proven track record of taking a company from low visibility to measurable growth
- Experience in early-stage or scale-up environments (roughly 50–200 employees)
Skills
- Full-cycle B2B marketing (brand, content, digital, demand generation)
- Strong understanding of how marketing supports revenue, M&A, and hiring
Leadership
- True player-manager: equally comfortable building and executing
- Experience hiring, coaching, and scaling a small team
Mindset
- Creative, bold, and autonomous
- Comfortable operating with ambiguity and owning outcomes
Nice to have
- Experience in SaaS, Fintech, eCommerce, or other high-growth sectors
Why Join Yomali?
- A genuine blank canvas across multiple businesses
- Direct impact on revenue growth, M&A success, and talent attraction
- High autonomy with strong leadership support
- Opportunity to build something meaningful and visible within your first year
- Proudly rated 4.42/5 eNPS, reflecting a strong and continuously improving employee experience
“I like to hire great people, get out of their way, and back them 100%.”
— Mike Peters, CEO