Webflow Developer

About GameChanger: We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports. So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today. The Position: We are looking for a Webflow Developer to join our growing marketing team. You will work collaboratively across teams like data, analytics, product, design, and marketing to build and maintain our core digital experiences. You will blend hands-on website development with ongoing performance optimization, SEO/AEO strategy, and data-driven iteration. You'll lead the daily execution and long-term evolution of our website, ensuring it's fast, secure, search-friendly, and continually improving. You'll report to our Senior Director of Marketing and collaborate with our design, content, and data teams to deliver a high-quality, measurable web experience. What You'll Do: Webflow Development & Site Management • Build new pages, components, and full site experiences in Webflow with a clean, scalable structure, observing our brand guidelines. • Maintain existing Webflow experience, ensuring accessibility, responsiveness, and usability across devices. • Manage security certificates, hosting, redirects, and overall website health. • Implement design systems, CMS structures, and reusable components within Webflow. SEO and AEO Optimization • Implement page and technical SEO best practices to increase organic visibility and traffic. • Support AEO (Answer Engine Optimization) strategies, including schema markup, structured content, and content organization to improve for AI search and answer platforms. • Conduct keyword research, metadata optimization, and site audits to identify issues and opportunities for improvement. Website Hygiene and Performance • Maintain website performance, including uptime, load speed, CDN usage, and core web vitals. • Conduct regular hygiene tasks such as link audits, CMS cleanup, redirect mapping, and accessibility improvements. • Find and address security vulnerabilities, outdated dependencies, and Webflow-specific risks. Testing, Analytics, and Optimization • Partner with our data and analytics team to set up meaningful tracking, reporting, and insights. • Design and implement A/B tests, multivariate tests, and UX experiments to inform ongoing site improvements. • Use insights to help refine copy, design, layout, user funnels, and interactions to support better engagement and conversion. Skills & Experience • 4+ years of professional Webflow experience, including hands-on ownership of production Webflow sites. • Proficiency with HTML, CSS, and Webflow's visual development ecosystem; familiarity with JavaScript preferred. • Experience with technical and on-page SEO, including structured data, sitemaps, page optimization, and search intent. • Understanding of AEO practices such as schema markup, FAQ structures, conversational query optimization, and answer-first content. • Grasp of web performance metrics and website optimization tools (e.g., GA4, Search Console, and SEMrush). • Experience managing SSL certificates, hosting, and general website security best practices. • Familiarity with analytics tools and working with data or experimentation teams. Who You Are • A builder at heart with a strong eye for detail and design fidelity. • Comfortable working cross-functionally with designers, marketers, and data analysts. • Proactive, organized, and able to manage multiple updates and projects simultaneously. • Curious and always looking for ways to optimize and improve. • Able to translate insights into actionable improvements on the website. ​​ Bonus Skills (Nice-to-haves) • Experience with Webflow Logic, Memberships, or integrations. • Familiarity with Figma or similar design tools. • Experience working with APIs or light JavaScript scripting. • Background in CRO, UX writing, or content strategy. Perks: • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY. • Unlimited vacation policy. • Paid volunteer opportunities. • Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology • WFH stipend - $500 annually to make your WFH situation comfortable. • Learning stipend - $500 annually towards continued development • Monthly physical, mental, wellness & learning stipend offered through Holisticly • Monthly lifestyle stipend offered through Fringe • Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents. • Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match. • Life insurance - basic life, supplemental life, and dependent life. • Disability leave - short-term disability and long-term disability. • Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents. • Family building benefits offered through Progyny. • DICK'S Sporting Goods and their family of brands teammate discount. The target salary range for this position is between $100,000 and $120,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay. • DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC. We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our Interview Process & AI We recognize that AI has become a common part of everyday life and professional work, and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time, we ask that candidates please refrain from using AI tools during interviews and assessments, as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone! IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [email protected]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent. Apply tot his job