Senior Analyst, Co-Brand Acquisitions Growth and Innovation

It is an exciting time to work in SkyMiles, the award-winning loyalty program of Delta Air Lines. SkyMiles has experienced tremendous growth and is more important to the future success of Delta than ever before. The SkyMiles team delivers an experience that creates an emotional connection with our customers that goes beyond the hustle and bustle of air travel. The SkyMiles program is a key foundation for a very successful co-brand relationship between Delta and American Express. The Delta SkyMiles American Express Card portfolio is one of the fastest growing, highest margin businesses within Delta growing at a rate of more than a million customers each year. This co-brand portfolio provides an opportunity for our customers to engage with the Delta and American Express brands every single day and has become a key component to Delta's post-pandemic recovery plans and a path to sustained growth. The Sr. Analyst, Co-Brand Acquisitions Growth & Innovation will help us continue above-industry growth and 1MM+ customer sign-ups per year. To be successful in this role, we are seeking a marketer with a positive attitude excited by increasing loyalty among our customers and the travel industry, helping to develop new channels and marketing techniques that resonate with our audience, and keep Delta on the cutting edge of future customer acquisition trends and opportunities. This position will focus on driving acquisition growth and innovation. A successful candidate will bring the following characteristics: • Passionate and committed to the success of the Co-Brand program, our customers, and our employees • Self-motivated, a strong team player and team cheerleader • Comfortable working in ambiguity to develop and discover new ways to engage prospects to drive growth • Driven to overcome hurdles by thinking creatively and collaborating with others to find solutions • Capable of managing multiple projects and able to multi-task, prioritize and structure workload • Results-oriented, proactive, and highly organized with a strong attention-to-detail • Possesses business maturity, the ability to recognize and address problems with the appropriate sense of urgency and the capacity to work independently with minimal instruction or supervision Responsibilities: • Drive acquisition growth and innovation by partnering with American Express, agency partners, and internal Delta teams to develop and execute marketing strategies, campaigns, and offers to acquire new Co-Brand customers-including identifying opportunities, building business cases, and delivering presentations to key stakeholders • Manage end-to-end paid media for Co-Brand acquisitions: • Collaborate with agency partners to develop media recommendations and creative assets • Lead project management with both internal and external partners to ensure proper prioritization, and to successfully plan and launch marketing campaigns on time • Collaborate with internal stakeholders to develop creative/messaging and ensure it is in alignment with current Delta initiatives and is developed in a timely manner • Oversee campaign execution and monitor performance to identify future opportunities • Learn, stay on the cusp of new platforms and tools, and educate key stakeholders on new trends, and technology to increase marketing conversions • Prepare and deliver presentations to key stakeholders internally Apply tot his job