PLG Sr Backend Engineer / Lead
About Lucidya Lucidya empowers brands to unlock the power of customer intelligence across the Middle East and beyond. As part of our Product-Led Growth (PLG) strategy, we are building frictionless, self-serve experiences that accelerate adoption, engagement, and long-term success. The PLG Squad drives this mission, creating onboarding journeys, trial-to-paid conversions, in-app growth loops, and customer experiences that directly impact growth and retention . Joining this team means working on high-impact, customer-facing projects that shape Lucidya ’s global expansion and PLG success. Role Overview As a Backend Engineer / Lead , you will architect, scale, and optimize the backend foundations of Lucidya Light’s PLG product . Your work will power experimentation, self-serve onboarding, trial-to-paid conversions, and retention loops at scale. You will lead a team of backend engineers, design resilient systems, and ensure the infrastructure supports fast, data-driven product experiments and smooth end-to-end user experiences. Key Responsibilities Team Leadership Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement. Establish best practices for backend development, code reviews, and testing standards. PLG-Driven Development Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops. Support experimentation with feature flags, A/B testing, and PLG metrics instrumentation. System Architecture Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments. Identify bottlenecks and optimize system performance, scalability, and reliability. Cross-Team Collaboration Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals. Ensure seamless integrations, secure APIs, and smooth data flows. DevOps & Reliability Oversee CI/CD pipelines, deployment processes, and system monitoring/recovery. Continuously improve infrastructure to support growth and experimentation. Innovation & Growth Stay current with backend technologies and PLG best practices. Introduce frameworks, tools, and processes that improve developer velocity and user experience. Requirements Education & Experience Bachelor’s degree in Computer Science, Software Engineering, IT, or equivalent. 5+ years of backend development experience (overall 7-8 years). 2+ years in a leadership or team lead role. Proven track record of shipping scalable backend systems in SaaS or PLG contexts. Technical Expertise Strong expertise in Python and Ruby on Rails . Solid experience with SQL & NoSQL databases (Postgres, Redis, Cassandra). Knowledge of RESTful APIs , microservices architecture, and distributed systems. Familiarity with cloud platforms (AWS, GCP, Azure). Experience with version control systems ( Git ). Nice to Have Exposure to PLG initiatives or growth-oriented engineering work. Background in full-stack development (ReactJS). Soft Skills & Mindset Excellent problem-solving, organizational, and leadership abilities. Strong collaboration skills to work effectively with Product, Frontend, and Growth teams. Growth-oriented mindset with focus on experimentation, scalability, and impact. Benefits Why Join Us Lead the backend architecture of a high-growth PLG product with global reach. Empower teams with scalable systems that directly impact user adoption and retention . Collaborate across Product, Engineering, and Growth to fuel data-driven decisions . Attractive compensation, ESOPs, and the opportunity to build the engine of Lucidya ’s growth . Ready to build the future of product-led growth at Lucidya ? Apply now and join our PLG squad. Originally posted on Himalayas