AdAction is a leader in performance-based mobile app marketing, and they are seeking a Strategic Account Manager - Publisher Partnerships to manage, optimize, and grow long-term publisher relationships. The role involves owning a portfolio of publisher accounts, ensuring strong monetization performance, and acting as a strategic partner to enhance collaboration and drive growth.
Responsibilities
- Own a portfolio of publisher accounts and be accountable for revenue retention, growth, and supply health
- Develop a deep understanding of each partner’s monetization goals, traffic mix, audience behavior, and optimization levers
- Monitor inventory performance and implement ongoing optimization to improve eCPM, fill rate, EPC, conversion rate, and user quality
- Identify and execute expansion opportunities including additional placements, new formats, GEO expansion, product adoption, and technical integrations
- Track pacing and performance trends across your accounts to ensure consistency and scalability
- Support quarterly and monthly forecasting for assigned partners
- Serve as the primary point of contact for publisher stakeholders — from partner managers to monetization owners and technical operators
- Lead regular performance syncs and strategic planning sessions
- Translate complex performance data into clear, actionable recommendations
- Proactively manage risks such as declining engagement, policy issues, fraud signals, or shifting partner priorities
- Advocate for publisher needs internally while balancing AdGem business goals
- Partner closely with Sales, Solutions, Product, and Finance teams to support partner success
- Coordinate post onboarding and post integration support for new publisher launches
- Provide structured feedback from partners to inform future product and platform improvements
- Work with Finance on commercial terms alignment, billing questions, and growth-ready contract structures
- Build strong knowledge of rewarded advertising, offerwalls, loyalty monetization, and mobile app growth
- Stay current on platform policy changes, attribution shifts, privacy updates, and market dynamics
- Represent AdGem professionally in select partner meetings and industry conversations
Skills
- 1–4+ years of experience in account management with a preference for experience in adtech, mobile monetization, publisher management, or performance marketing
- Proven success managing and growing relationships with measurable revenue retention and expansion
- Foundational understanding of performance marketing metrics including CPA, EPC, eCPM, CTR, conversion rate, LTV, retention, and ROAS
- Strong analytical skills with the ability to turn data into actionable insights. Proficiency with data and reporting tools required
- Excellent communication and presentation skills with comfort presenting to both day-to-day operators and senior stakeholders
- Highly organized, proactive, and comfortable operating in a fast-paced, performance-driven environment
- Willingness to travel for key partnership meetings and industry events
- Located in the Denver, Chicago, or Austin areas
Benefits
- Health, vision, and dental insurance
- Up to 6% 401k match with no vestment period
- Generous PTO + company holidays
- Paid parental leave
- Flexible, remote-first work culture
- Team outings and happy hours
- Weekly UberEats credit
- Home office stipend
- Annual learning and development stipend
- Annual wellness stipend
Company Overview
AdAction is an online platform for well-known companies and game developers with mobile app marketing services in space. It was founded in 2013, and is headquartered in Lakewood, Colorado, USA, with a workforce of 51-200 employees. Its website is https://www.adaction.com.
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