We are looking for a creative and analytical Social Media Specialist to take ownership of mGanik's Instagram presence. In this role, you will bridge the gap between creative storytelling and data-driven strategy. You will be responsible for end-to-end account management—from crafting engaging Reels to analysing complex datasets—ensuring our brand voice resonates with our audience while driving tangible growth.
Key Responsibilities:
1. Strategy & Account Optimisation
- Develop comprehensive strategies to optimise the account using Reels, Stories, and Highlights.
- Analyse audience behaviour to determine 'prime time' for posting to maximise reach.
- Implement best practices to boost content visibility and attract new followers.
- Plan and execute paid boosting strategies and wider digital activities to amplify content reach.
2. Content Creation & Branding
- Design and implement a creative content strategy that aligns strictly with mGaniks brand values.
- Produce high-quality visual and copy content (static and video) that is engaging, educational, and relevant.
- Manage the full content calendar, ensuring alignment with marketing campaigns and promotional activities.
- Maintain the brands tone of voice and visual guidelines across all posts.
- Conduct A/B testing on content formats to identify the most effective creative approaches.
3. Engagement & Community Growth
- Drive active engagement via Stories, Captions, and interactive features (Polls, Q&As, Quizzes).
- Lead collaborations with KOLs, external brands, and internal communities to expand our audience.
- Manage User Generated Content (UGC) campaigns, including giveaways, challenges, and live sessions.
4. Analytics & Reporting
- Monitor performance metrics (Reach, Engagement, Growth) using Instagram Insights and third-party tools.
- Identify emerging social media trends to keep our strategy fresh and relevant.
- Compile comprehensive monthly reports with actionable data analysis and strategic recommendations.
Requirements:
- Experience: 2–4 years as a Social Media Specialist, with a specific focus on Instagram.
- Technical Skills: Proficient in video and visual editing tools (e.g., CapCut, Canva).
- Knowledge: Deep understanding of the Instagram algorithm, trends, and platform features.
- Creativity: Strong track record in creating engaging content (Images, Videos, Reels) with a flair for storytelling and copywriting.
- Analytical Mindset: Ability to interpret data and translate it into clear, comprehensive reports.
- Communication: Excellent command of English (and Indonesian if required), with the ability to manage community engagement effectively.