About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.
Discover our culture here and get the inside scoop from our team here!
About the Role
At KOHO, our Senior Data Analysts are strategic partners who transform raw information into actionable business impact. We're seeking an experienced analyst who thrives at the intersection of technical expertise and marketing strategy to join our data team. In this role, you'll own the lifecycle and marketing analytics domain within our fintech ecosystem, turning complex customer lifecycle data into pipelines and clear narratives that drive decision-making at all levels. The ideal candidate is both technically proficient and marketing-savvy, equally comfortable optimizing a complex SQL query as they are presenting campaign performance insights to lifecycle managers.
What You'll Do
Own the lifecycle and marketing analytics domain: integrating data requirements into project planning, collaborate with lifecycle managers and cross-functional teams, building pipelines and dashboards for campaign analysis, audience measurement, and program effectiveness
Design and optimize data models with a strong focus on performance, leveraging advanced DBT features independently to support lifecycle campaign analysis and customer journey tracking
Develop dashboards that go beyond visualization to answer critical marketing questions and support strategic decision-making around customer lifecycle programs
Analyze lifecycle campaign performance, measure program effectiveness using global control groups, and support audience creation initiatives through data-driven insights
Proactively identify trends and opportunities through deep customer lifecycle analysis, thinking beyond immediate requests to uncover additional relevant insights about customer behaviour and campaign optimization
Partner with lifecycle managers to refine requirements, offering data-driven recommendations that align with marketing priorities and maximize campaign impact
Autonomously own project planning and participate in cross-functional domain ownership for lifecycle and marketing initiatives
Mentor team members and contribute to establishing best practices within the data organization
Who You Are
You have 5+ years of experience in data roles
You can write, review and enhance SQL queries with a strong focus on code performance
You demonstrate advanced expertise in DBT, independently implementing complex features and understanding shared team pipelines
You have strong version control skills with Git, efficiently analyzing code history and reviewing PRs for quality and performance
You are a strong data storyteller: you can adapt communication to different audiences and clearly articulate recommendations that connect technical work to strategic marketing outcomes
You proactively identify work that should be prioritized based on business needs and collaborate effectively with stakeholders across domains
You have general marketing data knowledge including customer journey mapping, attribution modelling, retention/churn analysis, marketing mix modelling, and A/B testing methodologies
A bonus if you have experience or an interest in any of the following!
You are DBT certified
Financial industry experience
Track record of driving process improvements and implementing data governance standards
Previous experience working with Braze or similar lifecycle marketing platforms for analysis or data projects
Experience with audience segmentation and marketing campaign measurement
Background in experimental design or control group methodology
What's In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
♂️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up
Remote First - Work from anywhere in Canada with a budget to set up your home office
Level Up - Access to an in-house certified performance coach and an annual training budget
The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected] and the People and Culture team will be happy to help.
AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at [email protected].
Note: this posting is for an existing vacancy that we are seeking to fill.
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