Note: The job is a remote job and is open to candidates in USA. Northeast Family Services (NFS) is a premier mental health provider with more than 20 years of experience serving children, youth, and families. They are seeking a passionate and imaginative Social Media Specialist to craft engaging content that connects people to life-changing care while managing the company's social media presence and marketing strategies.
Responsibilities
- Design and implement a multi-channel online marketing strategy for our social media accounts with well-written, on-brand content
- Create compelling content across major social media platforms such as Instagram, Facebook, TikTok, X, and LinkedIn
- Connect and partner with Social Media Influencers in our industry and pinpoint new media opportunities
- Collaborate with the external SEO team to optimize website performance and search engine ranking
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google, LinkedIn, and Meta
- Help update and maintain the company website, ensuring functionality and appeal
- Help develop campaigns in collaboration with talent acquisition teams and state-specific teams to target potential applicants, clients, and providers
- Manage the marketing budget by planning and allocating resources effectively to ensure expenditures support service marketing strategies
- Manage online reputation by responding to reviews with pre-approved templates
- Monitor and manage inquiries through the company's contact form
- Undertake individual tasks of a marketing plan as assigned
Skills
- Bachelor's degree in marketing, communications, journalism or related field
- 1 or more years as a marketing coordinator or social media specialist or similar work experience required
- 1 or more years of experience with a demonstrable record of success increasing social media traffic and engagement required
- 1 or more years of experience partnering with social media influencers required
- A portfolio or examples of previous social media campaigns
- Extensive understanding of trends across multiple social media platforms
- Must be able to create compelling online content through text, image, and video
- Exceptional written and verbal communication skills
- Strong time-management skills with ability to work independently and as part of a team
- Ability to work remotely, and must reside in MA, NH, RI, NY, or FL
Benefits
- Health, dental & vision
- 3 weeks paid vacation
- 11 Paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
- Generous sick time including mental health days
- 401k retirement plan with up to 4% match
- Voluntary short and long-term disability
- Voluntary Life Insurance
- Dependent care savings account
- Longevity award - Monetary bonus and a vacation day annually
- Company provided laptop and cell phone
- Opportunity for professional growth
- Personal cell phone discount
Company Overview
Northeast Family Services provides outpatient, home, and community-based healthcare services. It was founded in 2001, and is headquartered in Warwick, Rhode Island, USA, with a workforce of 501-1000 employees. Its website is https://www.northeastfamilyservices.com.
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