We're a growing direct-to-consumer supplement brand (wellness / recovery / performance compounds) looking for an experienced quiz funnel copywriter to build a high-converting lead generation quiz designed for Facebook/Instagram traffic.
This is a content-only project — no design, no tech setup. We need sharp copy that converts cold traffic into segmented leads, with zero medical claims.
What you'll create
One complete quiz funnel script:
Hook + intro screen copy (1–2 variants)
8–12 multiple-choice questions (high completion rate, persona-segmenting)
Answer options that map users to 3–5 result profiles
Result profile pages: title, short copy, soft CTA
Question logic map (which answers lead to which result)
All copy must be compliant: no medical claims, no disease language
Optional (bonus): 1 A/B variant with a different hook angle
Compliance requirements
This is a compliance-sensitive supplement category. You must be comfortable writing in this space:
No "treat / cure / heal / diagnose" language
Use: "support", "may help", "designed to promote", "wellness"
Copy must be safe for Meta ad platform review
If you've never written for health/supplement brands before, this project is likely not a good fit.
Ideal candidate
Has written quiz funnels that ran on Facebook/Instagram traffic (examples required)
Understands Meta's sensitivity around health claims
Writes copy that feels educational and high-trust, not salesy
Available for a quick revision round if needed
Strong performers will have access to ongoing work — we plan to build multiple quizzes across product lines over the coming months.
To apply, include:
1–2 examples of quiz funnels you've written (doc, link, or screenshots)
Write 2 sample quiz questions + answer options for a "Recovery & Performance" quiz (no medical claims) — this is required, applications without this will not be reviewed
Your fixed price quote and estimated delivery time