Job title: Part-Time Creative Specialist
Employment Type: Part-Time - Remote
Job Description
How youll make an impact?
As a Part-Time Creative Specialist, you will be the visual voice of the brand. Youll create and produce compelling original videos, static images, and graphic content tailored to professional nail industry audiences — helping the client stand out in the U.S. market and drive higher engagement and conversions through mobile-first, performance-driven creatives.
Role Overview:
The client is a professional nail product brand targeting nail salons and beauty supply stores in the United States. They are looking for a creative specialist who can produce fresh, high-quality video edits and graphic ad creatives that resonate with American beauty professionals.
This part-time role (20 hours/week) is ideal for someone with strong video creation, editing, and graphic design skills who understands social media content performance and can consistently deliver polished, on-brand originals.
Key Responsibilities:
Creative Development
- Conceptualize, create, and edit original videos and static graphic ads for Meta (Facebook/Instagram) and TikTok.
- Design mobile-optimized creatives with clear, readable text and compelling visuals.
- Draw from the clients existing website content, social media assets, and brand materials as a resource, while also developing fresh, original content from scratch.
- Ensure all creatives reflect the client's brand identity and resonate with a U.S. professional beauty audience.
Production & Output
- Produce a consistent volume of new creatives weekly (target: 8–10 per week) to support ongoing ad testing.
- Maintain high-quality standards while meeting deadlines and campaign schedules.
Collaboration & Strategy Alignment
- Collaborate with the Ads Manager to align creatives with current campaign objectives and audience targeting.
- Adapt and iterate creatives based on performance feedback and testing insights.
Asset Management
- Organize and maintain the brands creative asset library for efficient access and scalability.
Photography & Videography Support
- Enhance the clients website and Amazon listings through professional videography, and refinement of existing images.
- Utilize AI-powered image and video tools to create and enhance visual content for ads, listings, and social media at scale.
Required Experience:
- Minimum 2 years of experience in video editing and graphic design for social media or digital advertising
- Proficiency in video editing tools (Adobe Premiere Pro, CapCut, or equivalent)
- Proficiency in graphic design tools (Adobe Photoshop, Illustrator, or Canva Pro)
- Proficient in AI tools for generating and enhancing image graphics and video content (e.g., Google Gemini, Midjourney, etc)
- Experience creating content for Meta (Facebook/Instagram) ads or organic social
- Strong portfolio demonstrating social media ad creatives or branded content
Preferred Qualifications:
- Experience creating content for beauty, cosmetics, or wellness brands
- Familiarity with ad performance metrics and how creative impacts CTR and conversions
- Experience with UGC-style (user-generated content) video editing for ads
- Knowledge of current social media trends relevant to the beauty/nail industry
- Basic motion graphics or animation skills
What Youll Bring to the Team:
- Creative eye with a strong sense of visual storytelling and brand consistency
- Ability to produce high-quality output efficiently and meet weekly delivery targets
Whats Not a Good Fit?
This role may not be suited for candidates who:
- Have no experience with AI image or video generation tools and are unwilling to learn and integrate them into their creative workflow
- Has no experience creating ads or content for social media platforms
Schedule & Location Setup
Location: Fully Remote
Schedule: 9am-1pm EST (9pm-1am PH time)
Work days: Monday to Friday