Paid Ads Specialist (Meta & Google)

GrowthAssistant is seeking a data-driven and proactive Paid Ads Specialist (Meta & Google). The ideal candidate will have strong expertise in Meta and Google Ads campaign management, performance optimization, and reporting. You’ll work closely with a cross-functional marketing team to drive measurable results and continuous improvement across paid media channels. This is a great opportunity for someone who wants to work with a fast-paced U.S.-based team and grow their digital marketing career while mastering performance analytics and media buying. The Benefits Work-from-home setup Paid holidays Health insurance ️ PTO Training opportunities The Role Launch new Meta ad campaigns from scratch; conduct A/B testing of ads and ad sets. Optimize Meta & Google campaigns based on data trends (ROAS, CTR, CPM, etc.). Run and optimize Google ad campaigns for Search, Performance Max Shopping, and YouTube. Monitor, export, track, and identify challenges across Meta & Google ads. Build Excel or Google Sheets reports using advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client reporting. Drive testing of new ad copy and assets aligned with new products or services. Assist with the development of new ad channels as needed. Utilize research and SEO best practices to optimize keywords across platforms. Collect ads content, assets, and copy from cross-functional marketing teams. Proactively communicate with clients through instant messaging, video calls, email, and project management tools. Share recommendations for ad copy, creative analysis, and performance insights. The Requirements 3+ years Meta Ads experience : Proven track record in setting up and optimizing ad campaigns based on data thresholds and client direction. 1+ year Google Ads experience : Hands-on experience running Search, PMax Shopping, and YouTube campaigns . Strong understanding of paid media KPIs and metrics such as ROAS, CTR, CPM . Experience building and maintaining real-time and historical reports in Excel or Google Sheets; proficiency with analytical and API tools. Ability to monitor and optimize daily, weekly, and monthly ad spend budgets , making adjustments as necessary. Comfortable providing creative and performance recommendations or willing to grow into this skill. Performance-oriented, analytical, and results-driven mindset. Excellent English communication skills (written and verbal). Proactive daily communication through Slack/IM, email, and video calls . Proven success partnering with U.S.-based clients . Availability to work PST hours or with significant overlap (CST/EST also considered). The Compensation ₱80,000 to ₱90,000/month We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now! Originally posted on Himalayas