Job Description:
• Build, deploy, and optimize multi-channel marketing automation campaigns including email programs, nurture tracks, and lifecycle workflows.
• Configure and maintain Pardot automation rules, engagement studio programs, dynamic lists, scoring models, and segmentation strategies.
• Manage campaign execution from campaign setup through performance analysis and optimization.
• Maintain and optimize the integration between Pardot and Salesforce, ensuring accurate lead flow, campaign attribution, and reporting.
• Troubleshoot and resolve data synchronization, field mapping, and automation issues between marketing and CRM platforms.
• Collaborate with sales and RevOps to improve lead routing, scoring, and lifecycle management.
• Build and optimize landing pages and forms using Unbounce and WordPress.
• Develop and modify responsive email templates and landing page components using HTML and CSS.
• Monitor campaign performance using Salesforce and Pardot reporting dashboards.
• Conduct A/B testing on emails, landing pages, forms, and nurture programs to improve engagement and conversion rates.
Requirements:
• 3–5 years of experience in marketing automation, marketing operations, or digital marketing technology roles
• Hands-on experience with Pardot (Marketing Cloud Account Engagement)
• Experience working within Salesforce CRM for campaign tracking, reporting, and lead management
• Proficiency in HTML and CSS for email template and landing page development
• Experience building and optimizing landing pages using Unbounce
• Experience managing or updating content within WordPress
• Strong understanding of lead lifecycle management, segmentation, and nurture strategies
• Experience with marketing analytics, campaign reporting, and performance optimization.
Benefits:
• Competitive, fair pay and benefits
• Health insurance
• Professional development opportunities