Workers Credit Union is a prominent credit union in Massachusetts that has been improving the daily lives of its members since 1914. They are seeking a Marketing Specialist to develop and deliver marketing content across various channels, manage multiple projects, and collaborate with internal teams to drive member growth and engagement.
Responsibilities
- Develop and deliver marketing content across digital and traditional channels to drive member growth and engagement
- Create content for our owned and paid channels to help drive conversions
- Work with data and insights team to optimize campaign performance and customize content for targeted segments
- Collaborate with internal teams and external partners
- Manage multiple projects in a fast-paced environment while maintaining brand standards
- Design on-brand graphics and marketing material for digital and traditional channels, including ads, social media, email, in-branch TV displays, and print
- With direction, produce iterations of campaign assets for diverse audiences and segments
- Contribute to creative brainstorming and concept development
- Ensure consistent application of brand standards across all platforms
- Execute content strategies aligned with marketing strategies, calendars, and credit union goals
- Assist with social media community management and content creation to support growth in following and engagement
- Design marketing emails, members communications, and content for automated journeys to drive conversions
- Partner with data and insights team to deliver targeted messaging
- Maintain content for digital channels such as online banking, push notifications, and SMS
- Assist with web content and blogs to enhance SEO, AI SEO, member education and conversions
- Partner with member-facing teams and business lines to create impactful marketing materials
- Assist with local marketing initiatives, including Worcester Red Sox sponsorship, as needed
- Comply with all WCU policies and security guidelines
- Participate in departmental and organizational projects as assigned
- Maintain confidentiality of member and credit union information
Skills
- Bachelor's degree in Marketing, Communications, Graphic Design or related field
- 1-4 years of marketing experience, preferably related to graphic design, social media, or email marketing
- Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express) and Canva
- Familiarity with social media platforms, social media management tools, and community management
- Basic proficiency with email marketing or marketing automation tools
- Experience with any HTML design and CMS platforms is a plus
- Meticulous attention to detail and an eye for consistency
- Writing and editing skills and experience
- Strong interpersonal skills; a positive team player who is enthusiastic and proactive
Benefits
- Comprehensive medical, dental and vision plans
- Basic life and AD&D insurance, short-term disability and long-term disability
- 15+ days of paid time off (PTO) per year
- Up to 16 hours of volunteer time off (VTO) per year
- 11+ paid holidays
- 401(k) that includes a Safe Harbor Match of up to 4%
- Tuition Reimbursement Program
- Mental health resources including an Employee Assistance Program (EAP)
- Individualized learning and development programs
Company Overview
Workers Credit Union provides banking and financial services. It was founded in 1914, and is headquartered in Littleton, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://www.wcu.com/.
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