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Posted Apr 11, 2026

Market Sales Representative

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Job Title: Market Sales Representative Status: Full Time Location: Remote in Syracuse, NY Department: Sales Reports to: Senior Market Sales Manager Job Type: Exempt Position Objective The Market Sales Representative is responsible for the execution of chain and trade marketing programs at the store level for an assigned market. As a brewery field sales representative, the MSR is expected to be an authority on product knowledge, brand positioning, and programming in the marketplace. Execute chain activity in territory. Grow brands and SKUs in key accounts. Build relationships with wholesaler resp. Drive trade market execution and promote and educate market with brands. Be a self-starter and field leader to drive results in the on and off premise. Key Responsibilities - Increase availability and visibility of FIFCO USA brands by ensuring best-in-class execution of trade programs within each account - Partner with wholesaler sales representatives to grow volume, presence, and influence in the trade - Execute brand strategy at the point of connection with the consumer - Drive business to achieve KPIs assigned to market - Promotions to drive consumer engagement and product trial - Sell in and deliver pos to key accounts - Manage company dollars in best use for ROI - Sell in items and chain gaps at store level Core Competencies - Organized and self-managed to complete tasks for wholesaler and market manager in a timely manner - Excellent communication skills and follow-up - Strong analytical skills - Self-motivated - Passion for communicating - Driven to success - Love for our Triple Bottom Line philosophy - Actively exhibit a commitment to support a diverse and inclusive work environment - Ability to work nights and weekend if needed - Ability to use current software programs such as excel, PowerPoint, etc. Qualifications - Bachelor’s Degree strongly preferred - 1-2 years of experience in sales or marketing - 1-2 years in the alcohol beverage industry preferred - Intermediate knowledge of MS Excel, Word, and PowerPoint - Must be a minimum of 21 years of age - Must hold a valid driver’s license without any alcohol-related offenses - Must be able to drive long distances regularly, including weekly travel throughout Central New York - Geographic mobility is a plus! Physical Requirements & Environmental - Must be able to lift 35 lb. cases, 165 lb. kegs and various point-of-sale boxes on a regular basis - Moving about to accomplish tasks or moving from one worksite to another - Communicating with others to exchange information - Operating mother vehicle or heavy equipment - Assessing the accuracy, neatness and thoroughness of the work assigned Perks - Generous Benefits with options to fit your life - Blue4U Discounts - Retirement Options with employer contributions - 10 paid holidays per year - Flexible scheduling - Generous paid time off - Technology reimbursement options - Culture of pride and community involvement - And of course, beer!  In the spirit of pay transparency, we are excited to share the base salary range for this position is $54,000-81,100/year, not including benefits or potential bonuses. If you are hired at FIFCO USA, your base salary will be determined based on factors such as individual skills, qualifications, experience, and geographic location. In addition, we also believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to enable future & continued salary growth. We also offer a generous benefits package, including health insurance! Drug Testing Statement: After a conditional offer of employment, a covered employer may require job applicant to submit a drug test. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, genetics, national origin, disability, or status as a protected veteran. The Company participates in E-Verify. Please see the attached link e to the federal government’s notice on E-Verify here. ALERT: Fraudulent Online Employment Scams Always beware of online scams involving job offers! FIFCO USA does not make employment offers via social media or private messaging. Unfortunately, scammers have tried to collect and steal personal and confidential data by impersonating company employees. To protect yourself, never share your personal information through an insecure source online. FIFCO USA will never request any form of payment or payment information during the employment process.  For more information on this topic and helpful fraud prevention tips, please visit the FBI website at fbi.gov.