Job Description for Growth Marketing Specialist (100% Remote - Chicago Area Preferred):
We're hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. In this role, you'll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results.
You'll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means you'll be able to move quickly, test ideas, and experiment with new approaches - while also learning from and contributing to an experienced team.
What You'll Do
• Design, build, and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.
What We're Looking For
• 3-6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills - persuasive, clear, and engaging.
• Competitive, proactive, and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.
Why Join Us
• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Be part of a growing, entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).
Benefits include: competitive pay, health/dental/vision insurance, 401(k) with match, generous PTO and holidays, paid parental leave, ongoing professional development.