Job Description:
• Develop and own the field marketing strategy for Mitratech’s HR Solutions business, aligned to company revenue goals, sales priorities, and buyer needs
• Plan, execute, and optimize end-to-end field marketing programs, including industry conferences, regional field events, executive roundtables, prospecting dinners, webinars, and virtual events
• Design and implement pre-event, onsite, and post-event engagement strategies to maximize attendance, participation, and conversion
• Act as the primary strategic marketing partner for our Sales team, identifying opportunities, enabling their success, and ensuring tight follow-up on all field marketing activity
• Own pipeline goals for assigned field programs and measure success through MQLs, pipeline influenced, pipeline sourced, and ROI
• Track, analyze, and report field program performance using Salesforce, HubSpot, Goldcast, etc. to provide clear visibility and insights
• Collaborate cross-functionally with Sales, Paid Media, Product Marketing, Content, ABM, and Digital teams to ensure consistent messaging and campaign alignment
• Build scalable field marketing frameworks and playbooks that support repeatable, high-impact execution
• Continuously test, learn, and optimize event formats, targeting, messaging, and engagement tactics based on performance data
• Leverage AI and marketing technology to improve personalization, efficiency, and reporting across field programs
Requirements:
• 4-6 years of B2B field marketing, event marketing, or demand generation, preferably in SaaS or HR technology
• Proven experience owning field marketing programs as an individual contributor, including in-person and virtual events
• Deep understanding of Sales motions and how field marketing supports pipeline creation and acceleration
• Track record of driving and measuring pipeline impact through field programs
• Hands-on experience using Salesforce and HubSpot (or similar CRM and marketing automation platforms) to track performance and ROI
• Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously
• Confident partnering with Sales and Marketing leaders while operating as an individual contributor
• Highly organized, detail-oriented, and proactive with strong follow-through.
Benefits:
• Anticipated Pay Range: Up to 70K Annually USD plus 5% annual bonus.
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