Position Overview
- Job Title: E-commerce Marketing Specialist
- Location: Philippines / Colombia / Mexico
- Department: Marketing
- Report To: Marketing Manager
- English Level: C1, C2
- Schedule: Part time to start. After evaluation period, option to full time
- Background Check required
- Must Use Company Laptop
Working Hours
- Schedule: Monday to Friday, 8:00 AM - 2:00 PM EST (Optional extension to 4:30 PM EST)
Day-to-Day Responsibilities:
- Project Management:- Utilize Asana for organizing and tracking tasks.
- Social Media Management:- Optimize storefronts on Instagram, TikTok, Pinterest, and Facebook.
- Manage version pixels and other tracking components.
- Develop, schedule, and post weekly content; create a year's worth of content aligning with promotions.
- Create graphics and copy using Canva.
- Actively reply and engage with customers, influencers, and professionals.
- Build and manage a presence on Reddit, including replying to social media direct messages.
- Advertising:- Run and monitor PPC ads without new bidding strategies, maintaining existing campaigns.
- Prepare and deliver reports on ad performance.
- Influencer and Affiliate Marketing:- Use Affable to find influencers and affiliates to promote products and target professionals to buy in volume.
- Customer Feedback and Engagement:- Oversee BazaarVoice to review distributors and reach out to customers for permission to use their photo reviews.
- Use Pro Website to call professionals who recently purchased, asking for quotes to establish relationships.
- Backend Management:- Perform data entry, update product listings, and make necessary changes on the BigCommerce platform.
Must-Haves:
- Basic understanding of project management and ability to adopt new software quickly.
- Some B2B experience and customer service experience.
- Fluent in English, with excellent written and verbal communication skills.
- Experience with PPC advertising and social advertising strategy, including Google, Bing, eBay, Amazon, and Walmart.
Nice-to-Haves:
- Extensive experience in any of the mentioned areas.
Technology:
- Tools: Microsoft Teams, Slack, Office, BigCommerce, Affable, Excel
- Each tool requires individual logins as there is no centralized platform.