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Posted Mar 28, 2026

Director of Market Expansion

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Regional Operations and Growth – East Bay / San Francisco Bay Area Northern California Expansion HK Multifamily Management Commission-Based | Strategic Growth Role | Regional Expansion Track About HK Multifamily Management HK Multifamily Management is a rapidly growing, systems-driven multifamily property management company focused on operational excellence, structured performance, and scalable infrastructure. We specialize in managing multifamily buildings with a minimum of 100+ units, focusing on scalable assets rather than small scattered-site properties. As we continue strengthening our Northern California footprint, we are expanding our presence across the East Bay and greater San Francisco Bay Area and seeking a strategic growth leader to help accelerate portfolio expansion within this region. Our mission is to build a nationally recognized management brand rooted in accountability, performance, and scalable systems — beginning with strong regional density in Northern California. Learn more about our platform and approach at: www.hkmultifamily.com Position Overview We are seeking a highly motivated Regional Operations & Growth Leader to drive portfolio expansion across the East Bay and greater San Francisco Bay Area. While HK Multifamily Management is active in Northern California, we are focused on expanding our footprint within the East Bay and surrounding Bay Area markets. This role is responsible for securing new management contracts, strengthening market presence, and increasing portfolio density across targeted corridors. Our expansion will prioritize multifamily properties consisting of a minimum of 100 units per building. We are not targeting small scattered-site properties. This role begins as a commission-based opportunity designed for a high-level producer who thrives in relationship-driven growth and long-term portfolio building. As regional density increases, this role may evolve into structured leadership and operational oversight opportunities. An active California Real Estate License is required for this position. We are specifically seeking individuals who bring an established networking presence within the Bay Area real estate community — including relationships with: Multifamily owners (100+ unit buildings) Private investors Syndicators Asset managers Brokers Developers Candidates with existing connectivity that can directly accelerate East Bay and Bay Area portfolio growth will be strongly prioritized. This is not an entry-level sales role. We are seeking a strategic growth partner capable of strengthening and scaling our Northern California presence. Target Market Focus This role will focus on the East Bay and surrounding Bay Area markets, including (but not limited to): Oakland Berkeley Fremont Hayward Walnut Creek Concord San Leandro San Francisco San Mateo County Alameda and Contra Costa Counties The objective is to establish strategic density within defined ownership groups and corridors rather than pursue scattered expansion. Operational Support HK Multifamily Management provides centralized infrastructure to support growth without requiring the regional leader to build a full back-office structure. Centralized support includes: Accounting Yardi systems (Yardi Elevate platform) Marketing Human Resources Vendor onboarding processes Structured operational systems and reporting This allows the East Bay growth leader to focus primarily on portfolio acquisition and regional development while leveraging company systems. Market Development In addition to business development responsibilities, this role will help strengthen HK Multifamily Management’s operational footprint across the Bay Area. Responsibilities include: Supporting onboarding and transition of newly secured properties Assisting in establishing and strengthening Bay Area vendor relationships Coordinating with centralized accounting, marketing, HR, and Yardi teams Maintaining operational standards and performance consistency Key Responsibilities Identify, pursue, and secure new multifamily property management contracts (100+ unit buildings) Build and maintain strategic relationships with multifamily owners, private investors, syndicators, brokers, developers, and asset managers Leverage existing Bay Area real estate network to accelerate regional growth Represent HK Multifamily Management at Bay Area networking events and real estate associations Develop referral partnerships within the Northern California investment community Build and manage a structured sales pipeline using CRM systems Track conversion metrics and optimize business development performance Collaborate with executive leadership during key presentations and contract negotiations What You’ll Be Selling HK Multifamily Management differentiates itself through: Data-driven rent optimization strategies Structured operational systems Centralized accounting infrastructure Performance-focused leasing execution Transparent owner reporting Scalable asset management processes Our platform is specifically built to support larger multifamily communities (100+ units). This role is about selling performance, operational excellence, and long-term asset value — not just property management services. Qualifications Active California Real Estate License (Required) 5–10+ years of experience in multifamily property management, asset management, brokerage, or business development Proven track record in portfolio acquisition or revenue growth Strong understanding of NOI, rent strategy, expense management, and asset performance metrics Must have Yardi experience (Yardi Elevate preferred) Familiarity with California landlord-tenant laws and Bay Area rent regulations Established Bay Area real estate network strongly preferred Existing relationships with multifamily owners and asset managers highly desirable Strong CRM experience (HubSpot, Salesforce, GoHighLevel, or similar) Entrepreneurial mindset with strong accountability and performance orientation This position offers significant earning potential for a high-performing producer as Northern California portfolio density increases. As the East Bay and Bay Area portfolio matures, compensation structure may evolve to include additional incentives, leadership authority, and long-term regional oversight opportunities. About HK Property Management With over 30 years of expertise in real estate investment, management, and acquisition, HK Property Management stands out as a premier third-party property management company. We specialize in the comprehensive management, strategic investment, and acquisition of multifamily properties, including Class A and B assets.