Introduction to blithequark and Our Customer-Centric Approach
At blithequark, we pride ourselves on prioritizing customer experience, as evidenced by our vast and loyal customer base globally. Our passion for storytelling and amplifying the voices of our customers has driven us to expand our high-performing Customer Marketing team. We are now seeking a seasoned executive to lead this team and further develop our dynamic customer advocacy program. This program is designed not only to create customer references and case studies but also to deliver unique experiences through state-of-the-art briefing centers, successful advisory boards, executive engagements, and a thriving customer community.
About the Role
The Director, Customer Marketing, will play a pivotal role in leading our customer advocacy efforts, building on our existing successes, and driving innovation in customer engagement. The ideal candidate is someone who is passionate about working with customers, driven by results, and excels at developing strategic programs that align with business priorities. A love for technology, embracing new challenges, and exceptional people management skills are also essential. Reporting to the Sr. Dir of Solutions & Customer Marketing, the candidate should thrive in a fast-paced environment and prioritize employee development, all while maintaining a sense of fun and camaraderie.
Key Responsibilities
- Develop and execute an enterprise-class customer marketing program that aligns with blithequark's overall strategy, focusing on fostering brand awareness, increasing sales through customer advocacy, and creating an integrated strategy for customer engagement and advocacy.
- Activate blithequark advocates through a mix of digital and in-person events, driving process maturity to enhance team efficiency and customer experience.
- Uncover and amplify customer success stories, managing advocate acquisition, development, and promotion to support the sales cycle and deal closure.
- Lead and develop a high-performing team, establishing key performance indicators for content and program evaluation and driving a culture of continuous improvement and innovation.
- Collaborate with internal stakeholders to ensure alignment and maximize the impact of customer marketing initiatives.
Essential Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record in launching and driving cross-functional customer engagement programs, with a focus on customer advisory boards, summits, and conference speaking engagements.
- Proficiency in creating Executive Briefing Centers (EBCs) and designing engaging experiences that showcase blithequark's value proposition.
- Expertise in customer storytelling and the ability to craft compelling narratives that resonate with diverse audiences.
- Strong relationship-building skills with internal stakeholders, including sales, product, and executive teams.
- Outstanding project management and organizational skills, with the ability to prioritize multiple projects and deadlines.
- Executive presence with excellent communication and presentation skills, capable of representing blithequark at external events and meetings.
- Leadership skills with a focus on team development, mentoring, and coaching to ensure the growth and success of team members.
- Analytical mindset with experience in data-driven decision-making, able to measure the effectiveness of customer marketing programs and make strategic adjustments.
- Ability to travel up to 10% of the time for customer meetings, events, and team gatherings.
Preferred Qualifications
- 10-15+ years of customer marketing experience, with a proven ability to create strategic plans aligned with business priorities.
- Strong writing and presentation skills, with the ability to craft engaging content for various mediums and audiences.
- Problem-solving, analytical, and budget management skills, with experience in managing budgets and resources to achieve program goals.
- Experience in team building and mentoring, with a track record of developing high-performing teams and fostering a culture of innovation and collaboration.
- Adaptability to fast-paced environments, with the ability to pivot when necessary and lead teams through periods of change and growth.
Career Growth and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. As a Director, Customer Marketing, you will have opportunities to:
- Develop and execute strategic customer marketing programs that drive business results.
- Lead and mentor a team of customer marketing professionals, contributing to their growth and development.
- Collaborate with cross-functional teams, including sales, product, and executive leadership, to drive alignment and maximize the impact of customer marketing initiatives.
- Stay at the forefront of industry trends and best practices in customer marketing, with opportunities for professional development and continuing education.
Work Environment and Company Culture
blithequark offers a dynamic and supportive work environment that values innovation, collaboration, and customer-centricity. Our company culture is built on the principles of:
- Customer obsession: We prioritize the needs and experiences of our customers in everything we do.
- Innovation: We encourage creativity, experimentation, and continuous learning to stay ahead of the curve.
- Collaboration: We believe in the power of teamwork and cross-functional collaboration to drive business results.
- Fun: We prioritize a positive and enjoyable work environment, recognizing that happy employees are key to our success.
Compensation, Perks, and Benefits
blithequark offers a competitive compensation package, including a salary, benefits, and perks that recognize and reward your contributions to our success. Our benefits package includes:
- Comprehensive health insurance and wellness programs.
- Retirement savings plans and financial wellness resources.
- Generous paid time off and holiday schedules.
- Opportunities for professional development and continuing education.
- Access to the latest technologies and tools to support your work.
Conclusion
If you are a seasoned customer marketing professional looking for a new challenge and an opportunity to make a meaningful impact, we invite you to apply for the Director, Customer Marketing role at blithequark. With your passion for customer experience, storytelling, and team leadership, you will thrive in our dynamic and customer-centric environment. Join us in our mission to deliver exceptional customer experiences and amplify the voices of our loyal customers globally.
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