Blue Cross and Blue Shield of Kansas is a trusted health insurance provider, and they are seeking a Digital Marketing Specialist to support their marketing initiatives. This role involves planning, executing, and optimizing email campaigns while collaborating with various teams to enhance customer experience and communication efforts.
Responsibilities
- Develop and implement digital marketing strategies to support business objectives
- Manage and execute email campaigns based on stakeholder needs and marketing calendar
- Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud
- Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates
- Assist in design and content creation for email communications
- Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
- Tag and code content and links for tracking against a cross-channel environment
- Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees
- This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs
Skills
- Outstanding written communication skills including editing of written content for internal and external audiences
- Proven track record of creating innovative and interactive content
- Understanding of human-centered design and user experience principles
- Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments
- Ability to manage work requests from multiple sources, outside of direct line of reporting
- Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
- High school diploma or GED required
- 0-2 years of experience in digital marketing or related role
- Bachelor's degree in business administration, computer science, marketing, journalism, strategic communications or similar fields of study
- B2B and/or B2C marketing in the health insurance industry
- Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem
- Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates
Benefits
- Incentive pay program (EPIP)
- Health/Vision/Dental insurance
- 6 weeks paid parental leave for new mothers and fathers
- Fertility/Adoption assistance
- 2 weeks paid caregiver leave
- 5% 401(k) plan matching
- Tuition reimbursement
- Health & fitness benefits, discounts and resources
Company Overview
Blue Cross and Blue Shield of Kansas is a mutual insurance company provides Health Insurance, Dental Insurance, and Life Insurance. It was founded in 1942, and is headquartered in Kansas City, Missouri, USA, with a workforce of 1001-5000 employees. Its website is http://www.bcbsks.com.
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