The Program is an insights to action agency that partners with innovative brands to develop strategic solutions. They are seeking an Associate Design Strategist to design and optimize marketing strategies that drive engagement and revenue growth through various channels.
Responsibilities
- Translate brand strategy, business goals, cultural narratives, and consumer insights into compelling concepts
- Identify key customer touchpoints and craft personalized, multi-channel campaigns to enhance the customer experience
- Collaborate with product, writing, and design teams to create engaging and relevant messaging for each lifecycle stage
- Concept cross-platform consumer journeys from ideation to execution
- Create membership experiences that build community and brand affinity
- Audit current lifecycle journeys to identify gaps, optimize touchpoints, and enhance engagement
- Support new business efforts
- Keep a finger on the pulse of industry and channel best practices to inform strategy and drive client buy-in
- Help support production design across the end-to-end campaign process, including planning, building, testing, launching, and analyzing
- A/B test and continuously optimize campaign performance by iterating on messaging, timing, and channel mix
- Always be improving on your craft; up-leveling the proficiency in the tools you use and your workflows
- Use data analytics and customer insights to identify opportunities for design improvements to elevate marketing strategies
- Stay ahead on design strategy and consumer marketing trends, monitoring competitors, industry benchmarks, and emerging platforms
Skills
- 1-2 years experience working in production design/design in a digital marketing capacity
- A budding understanding and POV of the ever-evolving digital landscape including Email, SMS, App, paid media, SEO, content marketing, performance marketing, creator marketing, and more
- Self starter with proven interpersonal and communication skill
Benefits
- Paid holidays
- Vacation/personal time
- 401k matching
- 401k loans
- Health
- Dental
- Vision
- Long-term disability
- Life insurance
- Paid paternity and maternity leave
- And more
Company Overview
The Program is a digital agency that delivers experiences, campaigns, products, and platforms. It was founded in 2006, and is headquartered in Portland, Oregon, USA, with a workforce of 11-50 employees. Its website is http://www.theprogrampdx.com/.
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