Ferrero is a leading global sweet-packaged food company known for its beloved brands. The Assistant Brand Manager will support the growth of KINDER BUENO and KINDER CHOCOLATE, focusing on driving brand presence, managing budgets, and collaborating with cross-functional teams to implement strategic initiatives.
Responsibilities
- Supports development of annual brand plans by analyzing market, consumer, and competitive data
- Assists in preparation of volume forecasts and marketing activity roadmaps
- Tracks A&P spending and supports budget reconciliation
- Prepares performance reports and presentations for Brand Manager and BU leadership
- Collaborates with Global/US teams to support local implementation of strategic initiatives
- Manages day-to-day agency relationships at an executional level
- Conducts competitive and category analysis to inform positioning recommendations
- Supports execution of innovation and NPD projects from concept through launch (artwork, claims, sell sheets, launch materials)
- Assists in pricing analysis and SKU performance evaluation
- Supports portfolio reviews by identifying risks and opportunities across SKUs
- Supports creative development by drafting briefs and coordinating with agencies
- Assists in asset localization and adaptation for the Canadian market
- Tracks campaign timelines and ensures executional alignment across teams
- Monitors campaign performance and compiles post-campaign analyses
- Coordinates legal and regulatory submissions for advertising approvals
- Supports localization of global promotional initiatives
- Coordinates packaging updates and promotional artwork development
- Assists in preparing promotional summaries and effectiveness reviews
- Works with Legal to support documentation for contests and activations
- Tracks performance of campaigns (sell-in, sell-out) and summarizes key findings
- Conducts monthly analysis of sell-in/sell-out, penetration, share, and distribution
- Prepares business review decks and KPI dashboards
- Supports short- and long-term forecasting inputs (S&OP)
- Assists in P&L tracking by flagging variances and risks to the Brand Manager
- Acts as a key liaison across Sales, Supply Chain, Finance, Project Management and Global teams
- Supports execution of consumer research projects (pre/post tests, packaging tests, pricing studies)
- Coordinates with research agencies on timelines and deliverables
- Synthesizes research findings into actionable summaries
Skills
- Bachelor's degree in Business or relevant field of study
- 1-3 years' brand marketing experience in consumer-packaged goods, managing comparable brands
- Proven success in brand equity building, communication, and managing creative/media agencies on executional priorities, providing input on briefs and fast follow-through on post reporting to enhance performance of future/existing campaigns
- Excellent accountability, communication, decision-making
- Skilled in using syndicated databases (e.g., Nielsen) for market insights
- Strong project management skills, capable of handling multiple priorities and delivering results on schedule
- Working knowledge of budget, P&L management
- Deep understanding of food, drug, mass, club, and e-commerce trade channels
- Experience and proficiency in item setup and execution as it relates to product and tool development
- Previous experience in developing product innovation
- High degree of input and exposure in brand strategies and operations
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Other benefits
Company Overview
- Ferrero is a confectionary manufacturer known for Tic-Tacs, Nutella, Kinder, and their Pralines. It was founded in 1946, and is headquartered in Luxembourg, Luxembourg, LUX, with a workforce of 10001+ employees. Its website is https://www.ferrero.com.