Google Ads (AdWords) Specialist Needed for Local Real Estate Lead Generation (Ongoing)

I’m a real estate professional looking to build a predictable, scalable Google Ads lead system for buyer and seller leads in my local market. I’m not looking for someone to “turn ads on.” I’m looking for a Google Ads specialist who understands intent, lead quality, conversion tracking, and continuous optimization. This will start as a small, controlled test and grow into an ongoing engagement if results are there. Scope of Work Strategy & Setup Research and structure high-intent local search campaigns (buyers and sellers) Build campaigns focused on lead quality, not just volume Advise on budget allocation, bidding strategy, and keyword match types Campaign Management Write or optimize conversion-focused ad copy Ongoing optimization: search terms, negatives, bids, Quality Score Continuous improvement based on performance and lead quality Tracking & Analytics Set up or verify GA4 + Google Tag Manager Implement conversion tracking (forms, calls, key actions) Ensure data is accurate and easy to interpret Landing Page Alignment Coordinate with landing pages to improve Quality Score and conversion rate Provide feedback on page structure, messaging, and UX Understand how page speed and relevance affect PPC performance Required Experience Proven experience managing Google Ads for local services or real estate Strong understanding of search intent and keyword qualification Experience setting up conversion tracking properly (not just installs) Ability to explain decisions clearly and report on what matters Strongly Preferred (Bonus) Real estate or high-ticket local service PPC experience Experience improving lead quality, not just lowering CPL Familiarity with CRM integrations (e.g., GoHighLevel, HubSpot, etc.) Ability to advise on scaling budgets responsibly How to Apply Please include: Examples of Google Ads accounts or campaigns you’ve managed (metrics, not fluff) Your approach to launching a new local Google Ads account How you evaluate lead quality, not just cost per lead Confirmation you can set up or audit conversion tracking properly Generic or copy-paste proposals will be declined. Contract Details Start with a test budget and short engagement Ongoing monthly management if performance is strong Budget flexible for the right expertise If you rely on automated campaigns without understanding search intent, this is not a fit. If you care about profitability, lead quality, and clean data, we’ll work well together. Apply tot his job