**Experienced Associate Marketing Manager, US Marketing - Disney Dolls**

**Join the Mattel Team and Unlock Your Potential** Are you a marketing professional with a passion for driving business growth and a knack for storytelling? Do you have a proven track record of success in consumer or brand marketing, with a strong understanding of standard marketing techniques and a demonstrated ability to lead and influence cross-functional teams? If so, we want to hear from you! At Mattel, we're on a mission to empower generations to explore the wonder of childhood and reach their full potential. As a leading global toy and family entertainment company, we're committed to creating innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Our iconic brand portfolio includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more. **About the Role** As an Associate Marketing Manager, US Marketing - Disney Dolls, you'll play a critical role in driving marketing, business operations, and customer management activities for the Disney Dolls brand and product line. You'll work closely with the Marketing Manager to develop and execute marketing strategies that achieve financial growth, hit profit targets, and deliver against key performance indicators (KPIs). Your expertise in the category will help drive decisions that lead to business growth, and you'll have the opportunity to develop your brand by activating key marketing programs in the US market. **Key Responsibilities** * Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand/product data * Leverage data to derive insights and provide recommendations to strengthen brand recognition and point-of-sale (POS) * Manage commercialization of the brands, including channel segmentation programs, first-to-market, and retailer selection * Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy * Drive short-term promotional plans and execution by brand and across customers * Develop your brand by activating key marketing programs in the US market * Drive marketing execution by working with a cross-functional team, inclusive of Sales, Global Brand Marketing, Customer Marketing, and more * Work with external licensors (Disney) to provide quarterly forecasts and collaborate on US marketing programs **What We're Looking For** * **Passion for Success**: A proven willingness to go the extra mile, take on the things that need to be done, and a positive attitude that rolls with changes * **Relationship Skills**: Excellent communication skills, the ability to compromise, and the desire to work with skill sets across the entire organization * **Leadership Ability**: The ability to drive change and results through influence and focus, with demonstrated expertise in the field * **Storytelling Skills**: An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear, and focused * **Desire to Move Mattel's Legacy of Success into Our Future of Innovation**: A willingness to think creatively and challenge conventional thinking * **Foundational Knowledge of Business Objectives**: A demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans **Education and Experience** * Bachelor's degree in marketing, business, or a related field; MBA preferred * Minimum 5 years (3 years with MBA) experience in consumer or brand marketing * Advanced understanding of standard marketing techniques * Demonstrated leadership, strong analytical and strategic thinking skills * Excellent written/verbal, time management, and quantitative/analytical skills required * Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives * Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation **What We Offer** * A competitive salary range of $115,000 to $125,000 * A dynamic and inclusive work environment that values diversity, equity, and inclusion * Opportunities for professional growth and development, including training and mentorship programs * A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off * A flexible work model that allows for remote work and a healthy work-life balance * The chance to work on iconic brands and products that inspire fans and entertain audiences around the world **How to Apply** If you're a motivated and results-driven marketing professional with a passion for driving business growth, we want to hear from you! Click the link below to apply for this exciting opportunity: **About Mattel** Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more. Our offerings include toys, content, consumer products, digital, and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies. **Why Work at Mattel?** * We're a purpose-driven company that empowers generations to explore the wonder of childhood and reach their full potential * We're a leader in the toy and family entertainment industry, with a portfolio of iconic brands that inspire fans and entertain audiences around the world * We offer a dynamic and inclusive work environment that values diversity, equity, and inclusion * We provide opportunities for professional growth and development, including training and mentorship programs * We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off **Join the Mattel Team Today!** If you're a motivated and results-driven marketing professional with a passion for driving business growth, we want to hear from you! Click the link below to apply for this exciting opportunity: Apply for this job