Analyst, Marketing Intelligence
Company Description At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service. Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week. Overview Employer: Saatchi & Saatchi North America, LLC Job Title: Analyst, Marketing Intelligence Job Requisition: 6630.6999.9 Job Location: 375 Hudson Street, New York, NY 10014. Telecommuting available from anywhere in the US. Job Type: Full Time Rate of Pay: $109,491.00 per year Actual compensation within the range will be dependent upon, but not limited to, the individual’s skills, experience, qualifications, location, and applicable employment laws. Responsibilities Duties: Produce financial and market intelligence by querying data repositories and generating periodic reports. Support analytics leadership to identify key measures, approach, and methodologies for measuring digital and offline marketing campaign success against clients’ business goals. Partner with the account leads and brand managers to establish marketing and measurement strategies, recommend and implement proper testing methodologies across the marketing mix. Involved with Publicis and regional partner agencies, as well as client structure to implement successful measurement strategies and techniques for effective business results. Develop and deliver insights/presentations on a key brand within a client’s global portfolio under the leadership of senior analytics & account staff. Aggregate complex data structures across multiple platforms into meaningful and concise reports, graphs and presentation-style reports. Provide optimization recommendations based on performance analysis (website, organic, CRM) to help the brand reach their KPIs and achieve business objectives. Data cleansing and performing QA testing regularly to ensure data capture and tags are functioning properly. Support teams with analysis and strategy on building brand owned channels and development of the Global Portfolio measurement plan. Collaborate with in-agency teams and external partner agencies (ex. Strategy, Account, Creative, UX, Program Management, Technology) on other projects/ad hoc as needed. Qualifications Requirements: Employer will accept a Master’s degree in Marketing, Advertising, Economics, Computer Science, Information Technology, Business Analytics or a related field and two years of experience in the job offered of two years of experience in any occupation in which the required experience was gained. Position also requires two years of experience in the following: • Utilizing digital ecosystem (Paid vs Organic media levers) for offline/online advertising performance metrics in relation to business results. • Analyzing, implementing, and customizing Google Analytics and Google Products (Search Console, Consumer Surveys, and Adwords. • Utilizing Excel functions including pivot tables, lookup formulas (VLOOKUP, HLOOKUP), logical formulas (or, if, and iserror), and conditional formatting. • Data analysis to make strategic business decisions and presenting to stakeholders. Telecommuting available from anywhere in the US. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Apply tot his job